We took inspiration from Uber’s diverse users to create a film that reflects how communities come together to support and uplift each other. The things we learn from our own community can inform how we function and behave as part of a larger system. When we understand the rules and expectations of the communities we’re a part of, we thrive within them.

We wanted to show the everyday communities that make us who we are - yoga, friends at a dinner party - and how the small gestures we make within those transfer to the Uber experience. We used the backdrop of our own backyard, NYC, and with a global cast - the most diverse the brand has ever seen - we show the texture of small moments as metaphor for the essence of Uber’s community guidelines.