The best stories aren’t created, they’re discovered.
Lonelyleap combine strategy, creative, and production for brands who want to be honest about who they are.
Everyone has a place that is important to them. A place they care about. A place that matters. Whether it be somewhere that inspired an evocative memory or a home-from-home that invokes thoughts of a loved one. The places that matter make us who we are.
Working collaboratively alongside Google Brand studio, we uncovered the story of how The New York Times are actively bucking the dominant trend and building a community of active, diverse and respectful opinion through sheer hard work, dedication and a band of passionate moderators working in harmony with AI.