“All of us belong to different communities... They help make us who we are.”
As Uber prepared for the relaunch of their community guidelines, they came to us to help develop an authentic approach to showcase communities big and small. With Uber partners - drivers and riders - growing globally it’s imperative to clarify these guidelines so that users feel safe and supported at all times.
Through authentic storytelling, we wanted to highlight Uber’s users in the moments when they rely on it the most. Hopefully this film can inspire riders and drivers to observe safe and respectful practices across the Uber platform and beyond.
“Safety and Respect for All.”