Beyond the Gardens
Laura Martínez - Postdoctoral Researcher, RBG Kew
“If you don’t know how many species you have, you cannot begin to conserve them.”
How do you share a completely unique perspective on a well-established institution? Can you employ a new cultural language while remaining sensitive to the traditions of your subject? It’s a translation process, one that requires trust nurtured over a long time. Our extensive work with Kew Gardens has followed this type of journey, a slow-building relationship that grows in ambition with each project we collaborate towards.
Kew Gardens first approached us in 2012 to help shed some light on the vitally important work taking place behind their closed doors. Like most of the general public, our perception of Kew didn’t stretch far beyond a beautiful botanical garden with a vague sense of heritage attached to it. Our research since then keeps revealing just how embedded and fundamental they are in sustaining the natural resources of the Earth.
We understood then that there is a growing appetite online for short film that furthers our knowledge of science. Institutions such as TED Talks and The School of Life have paved the way for digestible and simplified approaches to otherwise complex ideas. We saw a great opportunity to elaborate on this trend, applying our strengths in rich cinematography and human-focused journeys. The ‘Beyond the Gardens’ series of films has since set a new precedent for us. They are a reminder to consider that translation process, to refine and cement how we build the bridge from our subject matter to our audience.