Stories Beyond Film
Scott Nelson - Alcatel-Lucent
“What we’ve designed is an internet of people.”
After four years of working with Lonelyleap, Alcatel-Lucent, one of the biggest global telecommunications companies in the world, entrusted us with the challenge of crafting a digital experience to host its Annual Review in early 2015.
Our challenge was to show 55,000 employees, customers and stakeholders the power and reach of Alcatel-Lucent’s story. Incredibly, despite its global significance, Alcatel-Lucent’s work and story is largely unknown; yet if it vanished tomorrow, our entire global communications network would never be the same.
Through ten curated stories, we demonstrate the scale of Alcatel-Lucent’s reach, ingenuity, technological prowess and cultural and commercial significance.
C.J. Holt – radio network manager, city of dallas
“Everything we work on is invisible.”
After crafting each article, we used interactive infographics and photography to extend the stories into a rich digital experience, partnering seamlessly with Make Us Proud to support the website development.
Tom Allen - Chief Operating Officer of Smile Communications
“The hunger for data in Africa is enormous, it’s immense and every day we’re surprised at how much data people use.”