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What the Artist Saw

Branded Content

Jordan Smith

“It's crazy to have somebody paint that and put a lot of time and effort into my face, I'm a nobody. ”

In collaboration with Ogilvy & Mather we proactively developed this branded content series of films for the BP Portrait Award 2014, revealing the behind-the-scenes and personal stories of the most prestigious portrait award in the world.

Filmed on location in London, Malaga, New York, Florida and Frankfurt we follow the artists, their sitters and their judges over the six-month period of the competition and exhibition opening. A branded content piece for BP, the films highlight the importance of this competition and the impact the BP Portrait Award has on artists around the globe.

The Shortlist
The Judging
Ignacio Estudillo

“I thought that if I took people who were close to me and I knew well, I’d be able to get under the surface better.”

The Awards

Nokia Bell Labs

Future Impossible


Rog Walker