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IWC Schaffhausen

Carmelo Anthony


Carmelo Anthony

“It's that New York minute, that air that energy.”

In 2013 Lonelyleap was approach by IWC Schaffhausen, to work with NBA star Carmelo Anthony on a brand piece to promote their line of luxury watches.

Filmed in New York, the final piece journeys throughout the city, listening to Carmelo’s views on style, fashion and life.

Carmelo Anthony

Google Small Business


University of Sussex

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