“We believe in craft. We believe in doing what's never been done before.”
W&Co. creates health and beauty products for a historically underserved community. Lonelyleap joined forces with this insightful brand and hip-hop icon Nas to bring the Bevel Trimmer to life. Through footage of the artist in his Los Angeles studio, at his home and during a live concert, we seek to provide an insight into how this pillar of culture shapes his legacy in the hip-hop community and beyond.