BP North Sea
Live and work in Shetland
- Created to lead a recruitment campaign for the North Sea region
- Captures the essence of work and life in Shetland
- Documentary approach
Shetland plays a crucial role in the supply of fuel to the UK, but BP has difficulty in recruiting people to live and work there. Addressing the problem head on, Lonelyleap created three films to capture the breadth of experiences that Shetland has to offer and the life of employees that call the island home. The films are the centre-piece of the recruitment campaign, with imagery captured being used across events, print and digital media.